PALAMA is a company in the Construction and Tourism areas in Angola. The brand was designed according to the concept of housing and welfare represented by the square, the two vertical bars symbolize the Construction and Tourism. For the colour pallet, Red and Yellow are used to symbolic connect and identify the company with Angola and its flag, the Grey is the secondary colour which complements and unifies the brand. Two variations of the logo were designed to allow a more flexible usage.
The Stationary was developed with sobriety and stability concepts, where the horizontal or vertical grey bars are essential to the final result.
For the opening ceremony of the company was created a graphic image associated with the slogan “drawing the paths of the future” (A traçar os caminhos do futuro) reflecting the country development. For each application or event was developed a specific graphic image.